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You’re Full For 2022...What’s Next? - With Eric Wittenberg - The Camp Owners Podcast #41

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Parents have FINALLY seen the light and realized that camp is important…so how to we make the most of it?

We have heard from many camp owners that camp registration is going really well and many of us have had  “waitlists” for many months.What do we do with those waitlists if we can’t get them in this summer? Is it too early to have them think about or dare we say hold a spot for 2023? Can we even afford to start thinking about 2023 registration when the 2022 season hasn't even started?

Well we think we have the person to talk about all of this and more. We are happy to welcome back, making his return to the show Eric Wittenberg. Eric is the CEO of Camper Machine, a marketing agency that helps camp operators with camper recruitment and sophisticated approaches to automated marketing and targeted communication strategies.

Eric has grown up at camp, directed camp, started camps and has become a valued resource in helping camp owners market their message to existing and potential camp families. Welcome back Eric!

Listen in as we discuss:

  • What is your take on the registration trends camps are experiencing in 2022?

  • How do you even think about 2023 at this time of year?

  • Inflation and the Covid bump 

  • Create the demand news cycle now when it’s a reality

  • Being sold out and upskilling

  • Marketing staff like camp families


Thanks for listening!

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