Parents have FINALLY seen the light and realized that camp is important…so how to we make the most of it?

We have heard from many camp owners that camp registration is going really well and many of us have had  “waitlists” for many months.What do we do with those waitlists if we can’t get them in this summer? Is it too early to have them think about or dare we say hold a spot for 2023? Can we even afford to start thinking about 2023 registration when the 2022 season hasn't even started?

Well we think we have the person to talk about all of this and more. We are happy to welcome back, making his return to the show Eric Wittenberg. Eric is the CEO of Camper Machine, a marketing agency that helps camp operators with camper recruitment and sophisticated approaches to automated marketing and targeted communication strategies.

Eric has grown up at camp, directed camp, started camps and has become a valued resource in helping camp owners market their message to existing and potential camp families. Welcome back Eric!

Listen in as we discuss:

• What is your take on the registration trends camps are experiencing in 2022?

• How do you even think about 2023 at this time of year?

• Inflation and the Covid bump 

• Create the demand news cycle now when it’s a reality

• Being sold out and upskilling

• Marketing staff like camp families

Thanks for listening!

Do you read the show notes? Let us know - click the following link to receive 10% off a lifetime subscription of Go Camp Pro's 5-Minute Fridays. (psst. Even if you don't buy anything, clicking this link will still help!) (click here - https://bit.ly/pod-notes-discount)

What Inspires You?

Things that inspire our hosts and guests to be the best Camp Owners they can be.

• Howie: The Culture Question - How to Create a Workplace Where People Like to Work

• Kelly: Book I’d like to use at staff training to practice daily meditation:

• Eric: Thinking in Bets - Annie Duke

Host Links:

• Kelly Schuna - Owner - Hidden Pines Ranch

• Howie Grossinger - Co-owner/Director - Camp Robin Hood, Partner - Camp Walden & Madawaska Camps

• Stuart Jones - President - Outpost Summer Camps

Thanks to our sponsors:

CampBrain

CampBrain provides management and registration software to camps and conference centers. Serving 1300+ camps since 1994, with a dedicated staff of 50+ providing personal, caring support and building beautiful, intuitive software.
For more information visit them at https://www.campbrain.com/ownerspod

Camptivities

In a year where you’re juggling so many changes, let’s take activity scheduling off that list. Camptivities is specifically designed for camps by camp people. Save time, money and resources to create your best activity schedule yet! Find out more at camptivities.com