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Excel Doesn’t Have to be Scary - with Lee Biear - The Pudding #12

Kate Taylor
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Harnessing Data for Camp Success with Lee Biear

Hosts Dr. Mandi Baker and Travis Allison engage with Lee Biear, Business Development Director at Camptivities, to explore the transformative power of data in camp management. Lee shares her journey from public health research to camp data analysis, including stories of success in enhancing program quality, diversity, and staff retention rather than just focusing on the bottom line. Highlights the role of storytelling in marketing, how to build good data collection in your organization, and why you should pester your camp registration software company to offer you an API. This episode is a mini-masterclass in leveraging data for operational success and community building in camps.

Episode Guide

  • 00:41 Meet the Hosts and Guest Introduction

  • 02:14 Lee's Journey into Camp Data

  • 05:41 Marketing Strategies for Camps

  • 12:25 Importance of Storytelling in Camp Marketing

  • 18:13 Are You Really Showing How Safe Your Camp is?

  • 23:26 Diving into Megadata

  • 26:41 Case Study of Value over Revenue

  • 34:41 The Basics of Good Camp Data

  • 40:02 Data Collection: Not Just for Nerds Like Us!

  • 47:54 What Should be Studied Next?

  • 49:01 Who Else Should We be Hanging Out With?

Your Hosts

Thanks to our sponsors!

The American Camp Association - Illinois

The American Camp Association of Illinois is made up of nearly 289,000 members, volunteers, campers, families, and professionals who believe in the power of camp. We work to disrupt the effects of poverty by providing fundamental services for children and families, and learning opportunities for camp professionals. Learn more about ACA Illinois by visiting acail.org.

Camptivities

You know the impact you want camp to make in a child’s life. But figuring out the day-to-day details can be overwhelming. Let Camptivities help you make that impact by streamlining the creation of your camp activity schedules. Schedule a demo at camptivities.com.