The Best Word of Mouth Marketing (Referral) resources for summer camps
Creating a Referral System for your camp
I got to spend a great hour with Duncan Robertson from CampTree talking about:
why camps should focus their energy on referral marketing (or word of mouth marketing)
how we can use referrals to make our jobs easier AND get new camp families better aligned with our mission
how word of mouth starts even BEFORE someone registers for camp
There were so many awesome questions and comments - we're so grateful.
Here are the Resources we talked about:
The Being Useful list - a camp-director compiled list of articles/podcasts/videos and blogs that you can send out once in a while to current and potential camp parents as a trust-builder. The price of admission: submit one Useful article at this link. (within 48-hours we'll add you to the Google Spreadsheet with over 200 great articles)
Getting Great Online Reviews - Before You NEED Them. How to ask for honest reviews and make it easy for your camp community (+ a whole lot more)
Reward WOM Referral Champions - a 5-page guide to tailoring your rewards to match your camp culture
Ruby Compton (the Camp Code podcast)'s two awesome articles on Camp Ambassador programs that she ran:
If you’re interested in being notified about these kinds of free marketing resources and other marketing/word of mouth programs from Go Camp Pro… please sign up now: