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Catch the eyes and ears of Summer Camp Professionals across North America
4900+ Monthly Podcast Downloads (all shows)
2500+ Monthly Unique Website Visitors
17000+ Monthly Email Impressions
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Our listeners & readers have the power
61% reported having independent purchasing power greater than $500
17% reported having unlimited purchasing power for their organization
Our listeners & readers love the Go Camp Pro podcasts
95% recommend our media to their colleagues in the summer camp industry
All current Go Camp Pro Podcasts have 5-Star ratings on the iTunes Store & Apple Podcasts
Our listeners & readers take action
Episode blog posts (at CampHacker.tv and gocamp.pro) receive, on average, 100 unique views in the first 30 days of an episode launch. On top of the "read" during a podcast episode, our advertisers get a link on the Show Notes of each show
Podcast Ad Stats
Engage Camp Leaders: Find out more about advertising with Go Camp Pro
Go Camp Pro - The Original Summer Camp Podcast Network
ABOUT
Launched in 2009 with the CampHacker Podcast, inspired by lifehacker.com
Goal of the Podcasts is to make all summer camps better through accessible professional development, sharing of best practices and storytelling
Owned by Walking Maverick Inc., parent company of Go Camp Pro, a company that focuses on communications & marketing consulting and staff retention (through community building and leadership training) for summer camps, private schools, non-profits and organizations.
OUR SHOWS
Total Network Podcast Downloads to Date - 228,022*
The CampHacker Podcast - est. 2009
214 Episodes* - Bi-Weekly Release
Hosted by - Travis Allison and Chris Hudson (honourary lifetime co-hosts: Dan Weir, Gabrielle Raill, Joe Richards)
Total Downloads - 73,300*
Average Episode Downloads - 546
Target Audience - Multi-generational Camp Professionals
Camp Code - est. 2014
139 Episodes* - Bi-Weekly Release
Hosted by - Beth Allison and Gabrielle Raill (honourary lifetime cohost: Ruby Compton)
Total Downloads - 77405*
Average Episode Downloads - 720
Target Audience - Directors and Camp Leadership Staff
The Day Camp Pod - est. 2018
152 Episodes* - Bi-Weekly Release
Hosted by - Andy Pritikin, Sam Thompson & Jordanna Grossinger
Total Downloads - 54240
Average Episode Downloads - 421
Target Audience - Day Camp Leaders and Professionals
First Class Counsellors - est. 2018
75 Episodes* - Bi-Weekly Release
Hosted by - Matt Wilfrid and Oliver Gregan
Total Downloads - 23,502*
Average Episode Downloads - 310
Target Audience - Summer Camp Counsellors, Leadership Staff & Camp Directors
The Camp Owners Podcast - est. 2020
66 Episodes* - Monthly Release
Hosted by - Howie Grossinger & Kelly Schuna
Total Downloads - 20,466*
Average Episode Downloads - 289
Target Audience - Private Camp Owners and Business-Focused Directors
The Pudding - est. 2023
17 Episodes* - Monthly Release
Hosted by - Dr. Mandi Baker & Travis Allison
Total Downloads - 2427*
Average Episode Downloads - 153
Target Audience - Private Camp Owners and Business-Focused Directors
Camp Ahead - est. 2024
8 Episodes* - Monthly Release
Hosted by - Joe Richards, KJ Williams and Jess Elfring-Roberts
Total Downloads - 2565*
Average Episode Downloads - 125
Target Audience - Camp professionals interested in the future of their programs and the industry as a whole.
*Episode Numbers As of April 2025
REACH
Podcasts are available on all major podcast platforms and streaming services, including smart speakers
On average, episodes will reach 500 downloads in the first 60 days of release
Podcast directories do not measure non-downloads or, streams but we expect another 25% of listeners per episode based on industry estimates
Listenership peaks in Sept-Nov and March-June
Podcast Listener Demographics
Overnight vs. Day Camp: Overnight (50%), Day Camp (25%), Overnight and Day Camp (25%)
Camp Type: Not-for-Profit (51%), Religious (27%), Private (27%), Agency (20%)
Country: US (80%), Canada (15%), The UK (2%), Australia (2%) and 28 other countries
Gender: Female (56%), Male (53%), Other/Prefer not to disclose (1%)
Age: 21-29 (43%), 30-39 (36%), 50+ (16%), 40-49 (5%),
Camp Employment: Year-Round, Full Time, Paid (78%), Seasonal (8%)
Position: Second-In-Command Directors (53%), Executive Directors (24%), Managers (17%), Other (22%)
Go Camp Pro Newsletters
The Go Camp Pro USEletter - Published bi-monthly
1800+ Subscribers
Twice monthly articles, podcasts, classes, and things that camp directors and leaders find useful
Open Rate - 56.4%,
Click Rate - 7.2%
Tool of the Week (TOW) Newsletter - Published weekly
250+ Subscribers
Niche market email for camp directors and close friends of Go Camp Pro
Open Rate - 66.3%
Click Rate - 13%
💡 All newsletters far exceed industry engagement averages for “open rate” and “click rate”
Industry Average Open Rate - 15-25%
Industry Average Click Rate - 2-5%
Citation
Go Camp Pro Website
Go Camp Pro Blog
Regular publishing of articles, blog posts, resources and more
Posts and articles receive over 300 views within the first 30 days of publishing
Main blog page is the second-most popular page on the entire website
Advertising Rates
Go Camp Pro Podcasts:
$1219 USD for a half-season (8 episodes)
$1974.95 USD for a full season (16+ episodes)
15 & 60-second audio ads
Premium ad options are available
Advertisers pick the "show" they wish to advertise on. (Some of the Go Camp Pro podcasts may have as many advertisers as there is space for. Go Camp Pro will ensure that ads from competing products are not placed on the same show.)
Go Camp Pro Newsletters:
$65 USD per newsletter issue - 6 issue minimum
Images and Text, incorporated into the body of Newsletter
Go Camp Pro Website & Blog:
$364.95 USD per month
Banner ads on popular content and pages of the site