A Camp Maverick's Guide to Learning Summer Camp Marketing

The Best Books about Marketing

Travis' Picks

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My most influential books - where the Camp Marketing Tree House and many other elements of our Marketing Masterclass come from.

• The Referral Engine - John Jantsch

• Youtility - Jay Baer

• The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand - Lee Lefever

• Building a StoryBrand - Donald Miller

Philosophy / Psychology of Marketing

Dr Robert Cialdini

• Yes!: 50 Scientifically Proven Ways to Be Persuasive

• Influence: The Psychology of Persuasion, Revised Edition

• Pre-Suasion: A Revolutionary Way to Influence and Persuade

Daniel Pink:

• Drive - The Surprising Truth About What Motivates Us (this book informs my opinion about why I don't like financial rewards for referrals)

Interesting Marketing Technique

• Ask - Ryan Levesque - On Blinkist.com

• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World - Gary Vaynerchuk

• Twenty Ads that Shook The World - James Twitchell

• Blah Blah Blah: What To Do When Words Won't Work - Dan Roam

• Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way - James Merlino (Author)

• Getting to Yes (Video) - William Ury

Relevant Skills

• How To Shoot Video That Doesn’t Suck - Steve Stockman

• 6 Brilliant Tips for Getting Comfortable on Camera (blog post)

• Badass: Making Users Awesome - Kathy Sierra.

• Speak Like Churchill, Stand Like Lincoln - James C. Humes

• Don’t Make Me Think - Steve Krug

• Badass, Making Users Awesome - Kathy Sierra

• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers - Alexander Osterwalder & Yves Pigneur

• Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) – Alexander Osterwalder & Yves Pigneur

• Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols - Nancy Duarte & Patti Sanchez

• Who Do You Want Your Customers to Become? - Michael Schrage

• Copywriting 101:How to Strategically Deliver Words that Get People to Take Action (blog) - Copyblogger

• Quieting the Lizard Brain (video) - Seth Godin

• The Brand Called You (blog) - Tom Peters

• Basics of Summer Camp Marketing (video playlist)

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