A Camp Maverick's Guide to Learning Marketing
The Best Books about Marketing
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My most influential books - where the Camp Marketing Tree House and many other elements of our Marketing Masterclass come from.
The Referral Engine - John Jantsch
Youtility - Jay Baer
Building a StoryBrand - Donald Miller
Philosophy / Psychology of Marketing
Dr Robert Cialdini
Drive - The Surprising Truth About What Motivates Us (this book informs my opinion about why I don't like financial rewards for referrals)
Interesting Marketing Technique
Twenty Ads that Shook The World - James Twitchell
Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way - James Merlino (Author)
Getting to Yes (Video) - William Ury
How To Shoot Video That Doesn’t Suck - Steve Stockman
Badass: Making Users Awesome - Kathy Sierra.
Speak Like Churchill, Stand Like Lincoln - James C. Humes
Don’t Make Me Think - Steve Krug
Badass, Making Users Awesome - Kathy Sierra
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers - Alexander Osterwalder & Yves Pigneur
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) – Alexander Osterwalder & Yves Pigneur
Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols - Nancy Duarte & Patti Sanchez
Who Do You Want Your Customers to Become? - Michael Schrage
Quieting the Lizard Brain (video) - Seth Godin
The Brand Called You (blog) - Tom Peters
Basics of Summer Camp Marketing (video playlist)
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