A Pre-Vacation 'HINT' from Joanna Warren Smith

Trust Your Summer Camp Professional’s Instincts!

Before you head off for well-earned R&R, give yourself a solid game plan to make camp even better next year.


  • Convene critical leadership for 30 minutes. Let them know ahead of time that they must be prepared to identify 3 critical issues that if 'fixed' or 'changed' will deliver a 'noticeably improved product' in 2020 to campers and their parents .

  • Brainstorm and record input. Don't get distracted by discussing solutions, just get all of the 'bad business' listed so that you don't forget the negative impact.

  • Share the list with your team in early September. Ask each to rate the importance of each item to determine a consensus of priorities.

  • Each week, address one (1) issue. Commit to the new protocols and if the improvement will be noticeable by parents and/or campers, market the changes.

Camp Directors are notorious for forgetting about issues once camp ends. Please don't fall into the trap.

Enjoy your time off and ... thanks for what you do for kids!

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Should we talk? Call 310-451-1876 or email me at campconsulting@roadrunner.com

Hello Camp Mavericks! If you're interested in this post you'll LOVE the "10 Commandments of Camp Marketing" that Joanna and Travis have written. Download it here, now, for free and get a free subscription to the Go Camp Pro newsletter AND Joanna's HINTS email.

(Note from Travis:  We are so thrilled to be posting the always brilliant HINTS from camp consultant Joanna Warren Smith! If you don't already you should sign up to receive these HINTS in your email - in the left-hand column of Joanna's website: http://camp-consulting.com/)