Virtual Fundraising – Why It’s a Good Choice During Tough Times [Guest Post]
Let’s face it – it’s been a tricky year for fundraising. The financial impact on organizations and their fundraising efforts during the pandemic has been felt hard by schools, sports teams, clubs and camps.
Virtual fundraising programs are so necessary right now for organizations to raise enough money to keep themselves running through to the end of the pandemic.
At Mabel’s Labels, we are leaders in online fundraising and have had countless success stories over the years. As such, I thought I would share some of our best tips for Camps that are running or interested in virtual fundraisers during COVID-19:
Keep it simple and accessible
An organization looking to raise funds during the pandemic needs to seek out simple and accessible fundraising programs. These programs need to be straightforward to all members of their fundraising community and beyond. The less steps a donor must complete to support a fundraiser, the easier it will be to donate. We love our program because it is paperless and camps are not required to get involved in the financial exchange with purchasers or distribute product!
Engage donors by guaranteeing something in return
Fundraising programs such as the Mabel’s Labels Fundraising allow donors to purchase a must-have product that directly gives back to the organization. The donor gets durable personalized labels, and the organization gets 20% commission on each sale. It’s a win-win.
Leverage social media networks
We know our fundraising champions use Facebook groups and Instagram to promote their fundraisers and engage with their parent community. Communicating fundraisers on social media is a great way to “share” to broader communities. Organizations should create simple video or photo content that can be posted on the organization’s social media accounts (i.e. Facebook, Twitter, Instagram etc.) When organizations share their fundraiser on social media, prompt parents to simply hit “share” on Facebook or add to their stories on Instagram. This will increase the reach of your fundraising program.
To learn more about Mabel’s Labels Fundraising, visit https://mabelslabels.ca/en_CA/fundraising/info. As a mom of six and a handful of active campers, here’s hoping that our camps are back on track sooner rather than later!
Author Bio: Julie Cole is the Co-Founder of Mabel’s Labels, parenting blogger and mom of six happy campers!
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Editor's note: This is a guest post and we’re so grateful to Patrick for sending it to us!
