Welcoming New Campers, with Kim Aycock, and Michael Brandwein - CampHacker #224
Winning Over First Time Campers on Day One
This episode provides a masterclass on transforming the high-stakes environment of opening day into a welcoming and inclusive experience for every child. Learn how to break down the psychological and logistical barriers that often make first-time campers feel like outsiders. By focusing on intentional preparation, empathy-driven staff training, and subtle shifts in camp traditions, leaders can ensure that the "welcome home" starts long before the family car pulls into the gate.
Key Takeaways:
Implement a Camper Liaison Program. Designating a specific staff member to connect with new families via Zoom or phone calls before camp helps lower anxiety for both parents and children. These sessions allow kids to ask small but vital questions like what food is served or where the bathrooms are located, which helps them feel seen and prepared.
Apply the Pass Down Principle during Training. The way leadership treats staff during orientation becomes the blueprint for how staff treat campers. If you want counsellors to give a warm and energetic greeting, you must model that exact behaviour the moment they arrive for staff training.
Audit Your Traditions for Inclusivity. Use a Sherlock Holmes perspective to notice things that have become invisible to you over time. This includes checking if your opening day games are "out games" that might embarrass a new camper or ensuring your "Welcome Home" greeting feels authentic rather than intimidating for someone who has never been there before.
Tool of the Week - Make Yourself a Better Camp Director
Travis - Notebook LM
Chris - Tile Trackers / Air Tags
Kim - Project Real Job, International Staff Hiring Blog Post
Michael - The Red-Headed League Book
Your Hosts
Travis Allison, Summer Camp Consultant - Go Camp Pro
Kim Aycock, Camp Consultant and Staff Trainer
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