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Investing in your online presence

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Investing in your camp's online presence

by James Davis

If you're like I was the first time I heard about investing in an online presence, you're all at once full of hope, and terrified. Or, maybe you've tried this stuff and had a hard time of it. I've been there, too.

The good news? Investing in our online presence can have real, demonstrable results. And it DOESN'T have to be horrifying. In this course, I'll walk you through the very most important aspects of getting the most of all of the resources you invest into your camp's online presence.

Have a question? Ask it in our discussion forum!

COURSE OBJECTIVES

  • Prioritizing where to invest our precious time online.
  • Learning some dos and don'ts of the various ways we can invest resources online
  • Understand the nuances of marketing via different channels online
  • Feel confident that you can take the reins of your camp's online presence

    Click on a tab below to get started!

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Join the discussion now! Forum discussion here.[/et_pb_tab][et_pb_tab title="Course Outline"][/et_pb_tab][et_pb_tab title="Email Marketing"]

Show Notes:

I use MailChimp for all of my camp email marketing. They're a fantastic company that will provide free service (for nearly every camp's email needs) and deliver beautiful emails in a timely fashion.

They also provide for some really cool paid features, like "auto-responders," which allow us to send a pre-made set of emails to groups of campers before they ever sign up for summer camp.[/et_pb_tab][et_pb_tab title="Search Engine Optimization"]

Show Notes

:

Here are the wordpress plugins that make internal SEO a breeze!

Yoast SEO

All in one SEO pack

If I had to choose? I'd pick Yoast.[/et_pb_tab][et_pb_tab title="When to Advertise"][/et_pb_tab][et_pb_tab title="Google Adwords"][/et_pb_tab][et_pb_tab title="FaceBook/Social Media Ads"][/et_pb_tab][et_pb_tab title="Advertising Elsewhere Online"][/et_pb_tab][et_pb_tab title="Closing"]

Join the discussion now! Forum discussion here.[/et_pb_tab]

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FOLLOW US

blog  facebook  linkedin  Twitter

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GO CAMP PRO ALL RIGHTS RESERVED 2015

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