Staffing Trends for 2021 - with Jolly Corley and Kim Aycock - The Camp Owners Podcast #17


Kim and Jolly - the closest thing we have to a crystal ball to see what this wild year of recruitment is going to be like…

We are really excited to be talking about staffing for 2021 with Jolly Corley (Jolly Corley LLC and Camp Robindel) and Kim Aycock (Kim Aycock, Kimspiration LLC, Camp Consulting and Staff Training).

Jolly and Kim have spent the past 10 months diving into what staffing will look like for this summer, taking the time to listen to potential camp staff, hear their concerns about returning to camp along with why camp is exactly what they need this summer. 

We’re curious to hear from their perspective the trends they are seeing in staffing for camps across the country, strategies for recruiting new staff, commitments from returning staff (whether you ran in 2020 or not) and “buy in” from all staff for a summer of unknowns.

Tune-in to this episode to hear about

  • What recruitment strategies are new staff responding to right now?

  • What do you think is one of the most important things that camps can do right now to set themselves up for successful recruitment?  

  • What are your thoughts on how staff training will change for this summer?

  • and much much more!


Thanks for listening!

If you have a suggestion or guest you’d like to hear on an upcoming show, please email our producer, Matt at matt@gocamp.pro.


What Inspires You?

Things that inspire our hosts and guests to be the best Camp Owners they can be.

  • Howie: “Why Your Most Important Relationship Is With Your Inner Voice” in the Guardian 

  • Jolly: Amanda Gorman, National Youth Poet Laureate: her journey, acknowledgement of mentorship, coaching, interest in the growth zone.  What’s possible.

  • Kim’s “Kimspiration”: When I’m out running or walking my dog, I like to think about what’s going to come across my path.  The other day, a sign said “no strollers” but underneath there was a “why” underneath. Always explaining the why. Also, the idea of dropping an anchor, so we have something to hang on to as we decide where we are headed.


Host Links:


Thanks to our sponsor - CampBrain!

CampBrain provides management and registration software to camps and conference centers. Serving 1300+ camps since 1994, with a dedicated staff of 45+ providing personal, caring support and building beautiful, intuitive software.
For more information visit them at https://www.campbrain.com/


What is the Camp Owners Podcast?

Whether you are a Camp Owner, an aspiring camp owner, or a lover of some of our other Go Camp Pro podcasts, we’re so happy to have you here.

The Camp Owners Podcast is here to explore a side of the summer camp world that is experienced by those that have the privilege of running an independent program.

In this world of camp, the stakes are high. Not only do private camps have the same goals, aspirations and responsibilities that other camps have, but there is also usually a ton of personal livelihood on the line. When you OWN a camp, you really do own the successes and failures that any for-profit enterprise faces.

On this podcast, our hosts, Howie Grossinger and Kelly Schuna will be joined by some seasoned prime camp professionals to dive deep into the issues that most private camp pros will need to face, and the best practices that they use to create, and sustain a summer camp for their campers to enjoy summer after summer.

In season one, tune in to the podcast monthly to hear about topics like Camp As a Business, Camp Insurance, Buying and Selling Camps, Work/Life Balance, Pricing, Staff Training & Engagement

Thanks for tuning in! If you have any feedback, please get in touch with our producer, Matt at matt@gocamp.pro.

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How To Be a Better Boss - with Ruby Compton - The Camp Owners Podcast #18

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Camp 2021: A Place for Healing - with Rachel Kent and Sol Birenbaum - The Camp Owners Podcast #16