Camp Marketing in 2021 - with Eric Wittenberg - The Camp Owners Podcast #15
After an unprecedented year, we need an unprecedented marketing strategy.
Today we are talking to Eric Wittenberg the creator of Camper Machine, a company that assists camp owners in camper recruitment and retention. Eric’s knowledge of the camp industry is extensive as he has been a camp owner himself.
Eric will provide insight into the things camp owners should be thinking when it comes to keeping campers coming back and how to attract new families to your camp. Given the continued challenges provided by COVID-19, we look forward to hearing how our current reality impacts the approaches we should be taking with camp marketing.
Tune-in to this episode to hear about
What should camp owners be thinking about most when it comes to marketing.
Prioritizing Recruitment and Retention
Approaches - Digital Advertising, referral incentives (clients and staff), Open Houses
Learn more about Camper Machine
Bonus Resources:
batchgeo.com for looking at the zip codes of your camper base
Thanks for listening!
If you have a suggestion or guest for a for a show, please email our producer, Matt at matt@gocamp.pro.
What Inspires You?
Things that inspire our hosts and guests to be the best Camp Owners they can be.
Kelly: Women in Camp Summit (annual event each Nov/Dec for women in the camp industry)
Howie: Book “The Soul of an Entrepreneur” - Work and Life Beyond the Startup myth - David Sax
Eric: Quote “maybe what’s bad is good and what’s good is bad” - when the world is upside down, maybe look at it upside down. A chance to change our perspective
Host Links:
Howie Grossinger - Co-owner/Director - Camp Robin Hood, Partner - Camp Walden & Madawaska Camps
Kelly Schuna - Owner - Hidden Pines Ranch
Eric Wittenberg, Chief Marketing Officer, Camper Machine
Thanks to our sponsor - CampBrain!
CampBrain provides management and registration software to camps and conference centers. Serving 1300+ camps since 1994, with a dedicated staff of 45+ providing personal, caring support and building beautiful, intuitive software.
For more information visit them at https://www.campbrain.com/
What is the Camp Owners Podcast?
Whether you are a Camp Owner, an aspiring camp owner, or a lover of some of our other Go Camp Pro podcasts, we’re so happy to have you here.
The Camp Owners Podcast is here to explore a side of the summer camp world that is experienced by those that have the privilege of running an independent program.
In this world of camp, the stakes are high. Not only do private camps have the same goals, aspirations and responsibilities that other camps have, but there is also usually a ton of personal livelihood on the line. When you OWN a camp, you really do own the successes and failures that any for-profit enterprise faces.
On this podcast, our hosts, Howie Grossinger and Kelly Schuna will be joined by some seasoned prime camp professionals to dive deep into the issues that most private camp pros will need to face, and the best practices that they use to create, and sustain a summer camp for their campers to enjoy summer after summer.
In season one, tune in to the podcast monthly to hear about topics like Camp As a Business, Camp Insurance, Buying and Selling Camps, Work/Life Balance, Pricing, Staff Training & Engagement
Thanks for tuning in! If you have any feedback, please get in touch with our producer, Matt at matt@gocamp.pro.